“Sorelle Era” is a name that has been crafted to embody the fundamental period in woman’s life. The time, when she excepts every single part of her, unapologetically expresses her inner world. The quintessence of this feeling we captured in “Sorelle" – our mysterious and confident muse.
Some say that she is the modern-day incarnation of the Nymph, while others suggest that she is possessed by an otherworldly force.
One thing is certain: Sorelle leaves more questions than answers in her wake, daring women to challenge the status quo.
Every woman can experiences this pivotal time in life and become a manifestation of Sorelle's captivating energy. With each suit there is the opportunity to encounter a metamorphosis and unveil their inherent inner radiance.
By slipping into the right dress, a woman can reveal that she possessed this dazzling potential all along. It’s up to her when her new era is about to begin - her Sorelle Era.
Sorelle Era is dedicated to building pieces that will easily outlast generations. Therefore their production priorities are rooted in quality of each garment.
The team uses vintage processing techniques, which have proven to last and much of the work on each piece consists of meticulous research. They don't align themselves with current trends; instead, they draw inspiration from the treasures of the past that spiral back to the top of popularity.
With the signature cut woven into brand's DNA, the naked eye effortlessly recognizes every girl, in her Sorelle Era.
Co-founder and Creative Director, Vera Kholmova, envisioned Sorelle in 2017 in Moscow.
In contrast to the faceless uniformity of clothing, she wanted to create something sparkling – the statement piece that would be cherished and passed down for generations.
Driven by passion to help women discover themselves, the new name was found, that reflected the true ambitions of the brand – “Sorelle Era”. Together with a team of talented designers, Vera experiments with the cut and diligently reinvents it to find the best fit possible each new season, and build modern femininity.
Sorelle Era flagship store is a fusion of neon lights, glossy surfaces, and recurring arches. The design captures the essence of a spaceship transporting glamorous beauties to Mars, with interiors that exude mid-century inspiration, characterized by sleek lines and streamlined forms.
The store's interior is one-of-a-kind. The walls boast a texture reminiscent of the rugged surface of the red planet, while the furniture showcases futuristic, curved shapes inspired by the mid-century style. The focal point is the meticulously crafted compositions of live plants that seamlessly bring the space together.
The dominant color throughout the store is a rich burgundy, mirroring the captivating allure of Mars. It envelops every corner, from the walls to the sofas. Occasionally, vibrant orange accents in the form of rails and cabinets in the fitting rooms break the pattern. To emphasize the clothing, the walls behind the rails are elegantly painted in white. These artistic touches extend to the ever-changing flower compositions that infuse the space with fresh bursts of color and energy.
